Promotional Materials and Marketing
In recent years, the University of Minnesota has provided new product information via promotional materials to industry partners, commercial growers and consumers. Material materials developed and distributed over the years have included advertisments, publications, posters, and product brochures. Several of these materials are still available to order and can be previewed below.
Frostbite™ Apple
Frostbite™ Apple
People who like a very hardy and very sweet apple will want to try the Frostbite™ Apple.
The U of M has distributed Frostbite™ Apple promotional items at apple industry and public events. We are pleased to offer you several marketing tools to help increase sales.
- A Press Release generated news coverage and interest during the U of M's first ever public contest to name an apple.
- The Frostbite™ Fact Sheet is a good inexpensive piece to share at farm markets. Feel free to download it and print copies for your customers.
- Download FREE Photos to use on your website or in promotional material you create for your customers. Please include a statement that this variety was developed by apple breeders at the University of Minnesota, and use the proper trademark symbol: Frostbite™ Apple.
Your customers will enjoy the CHILLED SUGARCANE™ taste of Frostbite™ Apples
Frostbite™ is a trademark of the University of Minnesota.
Zestar!® Apple
Zestar!® Apple
Strong demand for Zestar!® Apple Trees is growing. We're increasingly confident about the future success of Zestar!®. We will continue to implement efforts to help you increase tree sales.
Our marketing includes:
- Zestar!® trade ads.
- Inserts of a SnowSweet® and Zestar!® brochure in industry trade publications; Fruit Grower News and American Fruit Grower.
- Editorial coverage.
- Direct mail to over 1,600 orchards throughout the Midwest and Northeastern United States.
- Exhibits and presentations at apple industry events, including the major Great Lakes Fruit and Farm Market Expo (GL Expo).
All these efforts direct growers to this website where they can find information and licensed nurseries to buy trees.
You have marketing opportunities in this website:
- Download FREE Photos for use in your catalogs and promotional materials. Please include a statement that this variety was developed by apple breeders at the University of Minnesota, and use the proper register name and registration mark: Zestar!® (Minnewashta cultivar) Apple.
- Order FREE Zestar!® brochures, and high quality, 2' x 3', color Posters via Contact Us.
Please use these materials to promote tree sales with your key customers, and for attention getting displays at trade shows, field days and other industry events.
Our combined efforts will certainly further increase demand.
Be sure you CRUNCH INTO ZESTAR!®
Zestar!® (Minnewashta cultivar) and SnowSweet® (Wildung cultivar) are registered trademarks of the University of Minnesota.
SnowSweet® Apple
SnowSweet® Apple
Demand for SnowSweet® Trees has increased rapidly since being introduced in 2006. We have and will continue to implement efforts to help you increase tree sales.
Our marketing efforts include:
- Inserts of a SnowSweet® and Zestar!® brochure in industry trade publications; Fruit Grower News and American Fruit Grower.
- Editorial coverage.
- Direct mail to over 1,600 orchards throughout the Midwest and Northeastern United States.
- Exhibits and presentations at apple industry events, including the major Great Lakes Fruit and Farm Market Expo (GL Expo).
All these efforts direct growers to this website where they can find information and licensed nurseries to buy trees.
You have marketing opportunities in this website:
- Download FREE Photos for use in your catalogs and promotional materials. Please include a statement that this variety was developed by apple breeders at the University of Minnesota, and use the proper register name and registration mark: SnowSweet® (Wildung cultivar) Apple.
- Order FREE SnowSweet® brochures, and high quality, 2' x 3', color posters via Contact Us.
Please use these materials to promote tree sales with your key customers, and for attention getting displays at trade shows, field days, and other industry events.
Our combined efforts will certainly further increase demand.
Be sure you SAVOR THE SWEET™ success of SnowSweet®.
SnowSweet® (Wildung cultivar) Zestar!® (Minnewashta cultivar) are registered trademarks of the University of Minnesota.
U of M Wine Grapes
U of M Wine Grapes
At the University of Minnesota we are known for our expertise in cold hardy varieties. The U of M has distributed Cold Hardy Wine Grape promotional items at wine industry and public events.
Our marketing includes:
- Annual Cold Hardy Grape Trade Ads.
- Annual attendance and booth space at the Cold Hardy Grape Conference and Savor MN.
We are pleased to offer you several marketing tools to help increase sales.
- The Cold Hardy Wine Grapes brochure provides a walk through the history of the Unversity's wine grape breeding program and the award winning grapes the University has released.
- The Compare Grape Varieties fact sheet can be easily printed to share with your customers.
- Download FREE Photos to use on your website or in promotional material you create for your customers. Please include a statement that this variety was developed by grape breeders at the University of Minnesota.
- Order FREE Cold Hardy Grape brochures, and high quality, 2' x 3', color Posters via Contact Us.
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Landscape Plants
Landscape Plants
At the University of Minnesota we are known for developing cold hardy and beautiful landscape plant varieties.
Our marketing includes:
- Annual attendance and booth space at the Northern Green Expo.
- Publication and distribution of Minnesota Hardy: Showcasing New and Enduring Plants For Your Landscape.
We are pleased to offer you several marketing tools to help increase sales.
- The Golden Glow™ brochure provides details on the University's most recent dogwood release, Golden Glow.
- The Minnesota Hardy print publication provides an overview of over 100 years of University of Minnesota horticultural plant releases and the research behind their development.
- Download FREE Photos to use on your website or in promotional material you create for your customers. Please include a statement that this variety was developed by landscape plant breeders at the University of Minnesota.
- Order FREE Golden Glow™ brochures, copies of Minnesota Hardy to share with your customers, and high quality, 2' x 3', color Posters via Contact Us.
Golden Glow™ is a trademark of the University of Minnesota.
Posters
Posters
| Image | Description | Availability |
 | Poster featuring the famous "Lights Series" of Azaleas developed by U of M breeders. Eleven "Lights" are listed and six are pictured. Size: 24x36 inches | Request copies via the contact us page or order from the UMN bookstore. |
 | Poster featuring the famous "Mammoth™ Mums" (aka Maxi-Mums and My Favorite™) developed by U of M breeders. Five varieties are featured. Size: 24x36 inches | Request copies via the contact us page or order from the UMN bookstore. |
 | Poster size image of the original "Minnesota Hardy" cover. 150 Years of Hardy Plants was published in 2000 in honor of the University of Minnesota's 150th year. Size: 24x36 inches | Available only through the UMN bookstore. |
 | Features 16 of the University's most beloved apple varieties including Regent, Haralson, Honeycrisp, and Zestar!®. Size: 24x36 inches | Request copies via the contact us page or order from the UMN bookstore. |
 | Apple varieties developed by the U of M Agricultural Experiment Station. Size: 24x36 inches | Available only through the UMN bookstore. |
 | "Crunch into Zestar!"™ This 1999 variety remains a costumer favorite. Size: 24x36 inches | Request copies via the contact us page or order from the UMN bookstore. |
 | "Savor the Sweet"™ with SnowSweet®, a 2006 U of M apple release. Size: 24x36 inches | Request copies via the contact us page or order from the UMN bookstore. |
 | Poster featuring Honeycrisp Apple, the official Minnesota State Fruit. Size: 24x36 inches | Available only through the UMN bookstore. |
 | Size: 24x36 inches Features Frontenac grape, the very first U of M wine grape introduction (1996). | Request copies via the contact us page or order from the UMN bookstore. |
 | Size: 24x36 inches Features Frontenac gris, the third U of M wine grape introduced (2003) and the second in the Frontenac family. | Request copies via the contact us page or order from the UMN bookstore. |
 | Size: 24x36 inches Features La Crescent grape, the U of M's second wine grape introduction (2002) and its first white wine grape. | Request copies via the contact us page or order from the UMN bookstore. |
 | Size: 24x36 inches Features Marquette, the cousin of Frontenac and grandson of Pinot noir. Introduced in 2006, it is the U of M's fourth wine grape. | Request copies via the contact us page or order from the UMN bookstore. |
Zestar!® (Minnewashta cultivar) and SnowSweet® (Wildung cultivar) are registered trademarks of the University of Minnesota and Mammoth™ is a trademark of the University of Minnesota.
